Designer Tom Uglow is creating a future in which humanity's love for
natural solutions and simple tools can coexist with our need for
information and the devices that provide us with it.
"Reality is richer than screens," he says. "We can have a happy place filled with the information we love that feels as natural as switching on lightbulb."
His team work on experimental projects that help connect people and that use Google, Android and YouTube's products in creative ways. Previous projects include Hangouts in History, Dream40 with the RSC, buildwithchrome.com, Web Lab, Life in a Day and the YouTube Symphony Orchestra.
Most of his projects are collaborations with charities, agencies and cultural organizations around the world that help artists and creators explore new forms of creative practice using digital tools. Tom speaks on innovation around the world and tweets, posts and blogs on digital creativit. He is a trustee of D&AD and AWARD, and he has judged, presented and enthused on TV, online and in print. He is a Sunday-coder, a traditional creative and a fuzzy strategist. Occasionally he knits.
"Reality is richer than screens," he says. "We can have a happy place filled with the information we love that feels as natural as switching on lightbulb."
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As creative director in the Google Creative Lab, Tom Uglow sees a disconnect with how we design to deliver information and what makes us happy.
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Why you should listen
Tom Uglow has worked at Google for nearly 8 years, starting Google's Creative Lab in Europe and, since 2012, building a Creative Lab in Sydney, Australia.His team work on experimental projects that help connect people and that use Google, Android and YouTube's products in creative ways. Previous projects include Hangouts in History, Dream40 with the RSC, buildwithchrome.com, Web Lab, Life in a Day and the YouTube Symphony Orchestra.
Most of his projects are collaborations with charities, agencies and cultural organizations around the world that help artists and creators explore new forms of creative practice using digital tools. Tom speaks on innovation around the world and tweets, posts and blogs on digital creativit. He is a trustee of D&AD and AWARD, and he has judged, presented and enthused on TV, online and in print. He is a Sunday-coder, a traditional creative and a fuzzy strategist. Occasionally he knits.
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